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eHarmony’s Romain Bertrand on measuring performance and path to purchase
What are the challenges you face with measuring digital marketing? There are multiples challenges and new ones appearing all the time. They include attribution, tools, expertise and transparency....
View ArticleHow to create compelling data stories
Marketing Week’s Data Storytelling Awards are back for a second year, with entries open until 19 July. We asked some of the judges to give us their views on what makes an outstanding Data Storytelling...
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Top marketers on the future of programmatic
New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target adverts on a more granular level to specific...
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How ‘people-based marketing’ is redefining effectiveness in programmatic ad...
Credit card brand MBNA has focused on buying social media ads programmaticallyNic Travis, vice-president and head of digital marketing at credit card company MBNA, will speak at Marketing Week and...
View ArticleReal-time outdoor ads are key in search for missing people, says charity...
Missing People’s director of fundraising and communications Ross Miller says programmatic buying has allowed the charity to increase its impact of its out-of-home (OOH) advertising by targeting...
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Is improving staff wellbeing the secret to brand health?
As businesses seek to tackle the costs of work-related stress, the corporate landscape is becoming ever-more mindful of the wellbeing of staff. A growing number of companies are also realising that...
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How brands are using colour to influence purchase decisions and change...
Colour conveys emotion faster than words. The relationship between colour and brand identity must be carefully constructed but used well it can be a critical component in any branding toolkit....
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How to embed gender equality in the marketing industry
At the moment, women are poorly represented on corporate boards; hold less than a fifth of senior roles at UK companies and experience an average gender pay gap of 14%. Marketing Week’s Career and...
View ArticleHow brands can weave social media into the customer journey
The post How brands can weave social media into the customer journey appeared first on Marketing Week.
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Why marketers want to leave their job and what will make them stay
The marketing landscape may have changed significantly during the 20 years Marketing Week has published its annual Career and Salary Survey but how much has working in the industry? The gender pay gap...
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The best paid sectors and the persistent pay gap: What 20 years of Salary...
Those working in marketing over the past two decades will have witnessed a huge number of changes, from the rise of technology and digital disruption to changing consumer attitudes. But when it comes...
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The Future Marketing Organisation: Filling the data skills gap
Game changing technology has altered the business and marketing landscape forever, so that data dexterity is now essential for those who want to thrive. However, new research by Marketing Week...
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The Future Marketing Organisation: Building a customer-centric business model
Most marketers believe their brands need a customer-centric business model in order to succeed, and that optimising the customer experience is the biggest priority for the profession. Yet according to...
View ArticleHow customer experience impacts the bottom line
The post How customer experience impacts the bottom line appeared first on Marketing Week.
View ArticleMarketing in the age of intelligence
The post Marketing in the age of intelligence appeared first on Marketing Week.
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How to improve customer experience through internal communication
While they seek to deliver marketing that is both meaningful for consumers and profitable for brands, today’s marketers are working within a discipline undergoing a fundamental transformation. As...
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