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Agency relationships: Keys to a happy marriage
The panel: (l-r below) Barnaby Dawe, chief marketing officer at Harper CollinsJavier Diez-Aguirre, director of corporate communications for Ricoh EMEAKristof Fahy, chief marketing officer at William...
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Women in the boardroom: Natural leaders
In the FTSE100, not a single woman was appointed as an executive to the board in the past year – a fact that Cherie Booth pointed out earlier this month at an Evening Standard event. This is...
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Meet the young ringleaders
Party plan: field marketing and online will be used to launch WWE’s 13 gameA flypast by the Red Arrows, young men dressed as World War Two fighter pilots jumping into the cockpit of Spitfires and a...
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Prestige beauty is in the eye of the in-store beholder
Harvey Nichols hopes to bring glamour to its new Beauty BazaarAnchored by a champagne bar and set over three floors in its Liverpool department store, Harvey Nichols’ new Beauty Bazaar emporium...
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Smart, Savvy and Synced: the Constantly Connected Customer
It is a sunny June afternoon during ‘World Cup Fever’, and an enthusiastic football fan, heady with the promise of England’s chances, draws up in the car park of his local Tesco. His phone whistles...
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How brands can make a big noise with a small budget
Prostate Cancer UK’s Men United campaign is a good example of resourceful marketingTwo friends sit at a corner table in an atmospheric boozer. There’s a bit of banter, an appreciation of the...
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How to build a marketing function fit for the future
Technology is transforming the role of marketing like never before. From the rise of the multi-screen population and expectations around multichannel to the growth in smart homes and the shift towards...
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How brands like Disney tell business stories with data
A visit to the cinema, a browse across the breaking news pages, a purchase on an ecommerce site: all interactions that can be converted into data or metadata and then processed and analysed. Yet data...
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Why brands are creating ‘social contracts’ to build trust around data use
Data analysis is central to businesses that need to stay competitive through enhanced knowledge of consumer behaviour and preferences yet there is limited confidence in the current state of the data...
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Why social brands follow the crowd
Better by crowdsourced design: Bang&Olufsen’s BeoSound 8 speaker dock“People don’t expect to be talked at anymore, they want to be a full part of the conversation,” argued Sheryl Sandberg,...
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Shining on the small screen
Timing talks: Expedia has found more people respond to emails on their mobile during traditional commuting hoursBrands have to do more with email communications to prevent smartphone users from...
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Learn about voucher opportunities at MWL
Vouchers and gift cards will be a major focus of the Customer Loyalty & Motivation Show at Marketing Week Live on June 27 and 28. Companies including Space NK and loyalty programme providers such...
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Getting to grips with the finer points of ‘big data’
The panel: Chair: Ruth Mortimer, editor, Marketing WeekMichael O’Connor, digital manager of professional products division, L’OréalAntony Eden, head of digital marketing, Boohoo.comCindy Etsell,...
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Ascot races ahead with DM campaign
AscotA campaign using customer profiling and segmentation tools to identify and target potential race-goers paid off in terms of driving early ticket sales. “Royal Ascot is one of the biggest events...
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Are leaders born or made?
Gut reaction: People who work in drinks need to be instinctive rather than analytical, says Diageo’s Andy Fennell The panel: Andy Fennell, CMO, DiageoRick Vlemmiks, CMO, Direct Line GroupKerris...
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Highbrow culture
Damien Hirst’s Mother and Child (Divided), Exhibition Cope 2007 (original 1993). Glass, painted stainless steel, silicone, acrylic, monofilament, stainless steel, cow, calf and formaldehyde solution....
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Going to the extremes shifts perceptions
Consumer-facing companies wishing to push the boundaries when it comes to brand innovation are increasingly engaging with their most “extreme” and passionate followers to get above average insights...
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On track for a piece of the in-store action
McDonald’s – tier one worldwide partner Food for thought McDonald’s has been part of the Olympic movement since 1976, and in 1997 the fast food chain became a worldwide partner. To shout about this...
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Agency relationships: Keys to a happy marriage
The panel: (l-r below) Barnaby Dawe, chief marketing officer at Harper CollinsJavier Diez-Aguirre, director of corporate communications for Ricoh EMEAKristof Fahy, chief marketing officer at William...
View ArticleClik here to view.
Women in the boardroom: Natural leaders
In the FTSE100, not a single woman was appointed as an executive to the board in the past year – a fact that Cherie Booth pointed out earlier this month at an Evening Standard event. This is...
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